SNITCH #121. What surprises me most isn’t that we’ve opened 121 stores. It’s how quickly a new store becomes normal. Months of planning. Weeks of execution. Thousands of decisions. And then within a few days, everyone moves on to asking: “So where’s the next one?” Pacific Jasola is now our 7th store in Delhi. Store #121 today. Store #122 is already keeping someone awake.