I am such a sucker for new products. I love seeing what people come up with, and I will absolutely grab something I’ve never seen before just to try it. So I was pretty excited to get a look at Early Bird Landing, a new feature at boisecoop Every two weeks, they’ll bring in a fresh group of products from local makers, artisan brands, and emerging businesses. Some of these are brands you’ve probably never heard of yet. The part I think is clever is that customers help decide what stays. If a product performs well and people respond to it, the Boise Co-op plans to make it a permanent offering at both locations. It’s a fun way to discover something new, support small businesses, and have a say in what ends up on the shelves. Watch the reel to see what I discovered! #boisecoop #partner #hellomeridian