The beauty brands that survive the next few years won’t be the loudest. They’ll be the ones that can prove their results. amykapolnek has advised 112 brands. Her read on what’s coming: the clinical side of beauty is about to become much bigger, and biotech innovation is just getting started. The brands built on a vibe, with no proven results, don’t make the cut. “The consumer wants results, they want results fast.” DM for links to the episode Minutes with Mike is a PIMS-produced podcast, hosted by mikeryan628 Mike Ryan. #MinutesWithMike #BeautyIndustry #ClinicalBeauty #Biotech