Stray Kids (realstraykids)‘ Felix (yong.lixx) has become the face of Hanbok Wave 2026. 🇰🇷✨ Now in its seventh year, Hanbok Wave is a project led by South Korea’s Ministry of Culture, Sports and Tourism (mcstkorea) and the Korea Craft & Design Foundation (kcdf_insta). The initiative brings together talented hanbok brands and leading Hallyu stars to create modern hanbok collections while promoting Korean fashion and culture to the world. Over the years, Hanbok Wave has collaborated with some of Korea‘s biggest stars, including Kim Yuna (yunakim), Suzy (skuukzky), Kim Tae-ri (kimtaeri_official), and Park Bo-gum (bogummy). Through these partnerships, the project has introduced the beauty, cultural value, and global potential of hanbok to audiences around the world. And now, it’s Felix‘s turn. Hanbok companies interested in collaborating with Felix can apply from June 17 to July 10. The selected brands will each develop 10 hanbok designs inspired by Felix’s image, style, and influen...