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For a long time, I thought a brand was a logo. A website. A slogan. A billboard. A TV commercial. What I’ve learned over the last 21 years is that a brand is really just a reflection of who you are and what you consistently stand for. For us, it starts with a simple belief. We lead with an unreasonable level of faith in others. We help people move from uncertainty to action until they see in themselves what we’ve seen all along. Especially when there appears to be no way. We make a way. That applies to our customers. And it applies to our team. Over the years, we’ve had a lot of people come through our organization. Some started with little experience. Some lacked confidence. Some were looking for a chance. Many went on to become leaders. Many built incredible careers. Some bought investment properties. Some created financial freedom for their families. Some even left and started businesses of their own. If I’m being honest, that used to bother me. I poured so mu...

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