If you’re a Buffalo business owner and this hits close to home, keep reading. You paid a videographer $3000 and got a bunch of videos that brought in zero new business. Sound familiar? You’re not alone, and it’s not because video doesn’t work. It’s because most videographers are focused on making things look good, not on making things work. Pretty shots, cinematic color, nice music. None of that matters if the content doesn’t actually get someone to stop scrolling and reach out. You can have the most polished video in Buffalo and still get nothing from it if there’s no strategy behind why it exists. Here’s what actually drives business. Content that’s consistent. Content that’s clear about what you do and why someone should choose you over the next option. Content built around getting a response, not just looking nice in a portfolio. That’s the gap most Buffalo businesses don’t realize they have until they’ve already spent the money and gotten nothing back. If you’ve been burned b...