In case you missed it, here's latest white paper, Beyond Promotions: What Actually Keeps QSR Brands Top of Mind theusim.com/news/qsr-brand-marketing-beyond-promotions If your QSR marketing is built mostly around offers and urgency, this is worth a read. The brands winning long term are the ones building recall before the decision moment happens. Not just during it. #QSR #RestaurantMarketing #BrandStrategy #MediaPlanning #QSRMarketing #USIM