lululemon brought The Yoga 🧘 festival to another iconic landmark in China—the Bund. On June 13, nearly 1,300 yoga enthusiasts gathered at the North Bund to breathe, stretch, and flow together. To celebrate this moment. At nightfall, lululemon presented a stunning light show inspired by its community collectives, featuring the keywords “breathe,” “stretch,” and “flow,” and illuminating several iconic city landmarks, including the Shanghai Oriental Pearl TV Tower. As the first brand to present a holographic projection at the Grand Halls, lululemon invited the city to pause, find a moment of stillness and create space to feel. #kicksvision #lululemon #shanghai #yoga #thebund