If you’ve been in Florence this past week for men’s trade fair #PittiUomo, you’ve likely spotted the so-called “Pitti peacocks”. Clad in three-piece tailoring, pristine shoes and often a jaunty hat, this group comprises the Gen X and boomer influencers, brand founders, buyers, and journalists that orbit the menswear market. These older menswear consumers have serious spending power that often goes untapped. At the link in bio, lucy_maguire_ unpacks how brands can get involved with the silver spending cohort. Photo: styledumonde