How did LAB Golf go from a tiny startup to a $200 million golf brand in less than a decade? ⛳️ Founded on the concept of Lie Angle Balance, LAB Golf set out to solve a problem they believed existed in traditional putters: torque. Their putters are designed to stay square throughout the putting stroke, helping golfers deliver the face more consistently at impact. At first, LAB putters looked too unusual for many golfers. Models like the DF 2.1 and DF3 divided opinion, and with prices approaching $500, plenty of golfers weren't convinced. But then word-of-mouth took over. Golfers who switched to LAB Golf became passionate advocates, tour professionals started putting them in play, and the brand's reputation grew rapidly throughout amateur and professional golf. Their biggest breakthrough came at the 2025 U.S. Open when J.J. Spaun holed a 64-foot putt on the final green to win with a LAB Golf DF3 putter. Suddenly, millions of golfers saw one of the biggest moments in golf happen with a ...