Bad news: Our love for guacamole is harming monarch butterflies. 🦋
But, how?
Last year the United States consumed a record-setting 3 billion pounds of avocados, roughly 90% of them imported from Mexico.
To meet skyrocketing demand, plantations have been gobbling up Mexican forests — including nearly 2,400 acres in Michoacán's Monarch Butterfly Biosphere Reserve, the overwintering home of monarchs who migrate as far as 3,000 miles to reach it.
It doesn't have to be this way.
Thanks to pressure from the Center and our allies, an innovative program was created that aims to prevent avocados grown on newly deforested land from reaching U.S. markets. 🥑
The Pro-Forest Agriculture (aka PFA) program, run by an independent nonprofit, uses satellite data to screen orchards for recent deforestation and environmental violations.
It's already blocked 2,900 orchards tied to deforestation from entering certified supply chains.
Costco has already committed to reducing deforestation in its...
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