As FIFA Fan Festivals roll out nationwide, an unexpected hit has emerged: a free, customizable charm bracelet. Sponsored by Bank of America, the “Fan Bands” have drawn massive lines — rivaling major merch drops — despite costing fans nothing but time. With more than 2M bands and 10M beads in circulation, the bracelets feature World Cup–themed charms, host city designs and national flags. For those who can't make it to the match, there will be mobile tours bringing the BofA Fan Band experience directly to local community events in select host markets.