Kenny Beecham knows how to build a brand. The Enjoy Basketball co-founder got his start posting content from his NBA2K Twitch stream to YouTube in 2011. In the years since, he's grown that audience to hundreds of thousands of followers across multiple channels before launching the Enjoy Basketball brand in 2022. Now Beecham's Enjoy Basketball ecosystem includes a newsletter, several podcasts and a clothing brand. On stage at our Brand Innovation Summit earlier this month, Beecham explains how the best brand partnerships stem from finding the right creator for your message.