Heat and dry air deplete curl moisture faster than most products can replace it. Aveda's Be Curly Advanced Intensive Curl Perfecting Masque is a weekly treatment designed to address that - applied generously through the lengths after shampooing and left to absorb while the rest of the shower routine continues. After rinsing, curls come back with more softness, better definition, and improved manageability. The formula works on detangling and hydration without leaving a crunchy or stiff finish - a consistent weekly reset for summer-stressed curls. #Aveda #BeCurlyAdvanced #CurlPerfectingMasque #AvedaHair #CurlyHair #CurlMask #DryCurls #SummerCurls #CurlCare #HydratedCurls #DefinedCurls #TexturedHair