為慶祝成立 75 週年，Max Mara 於上海龍美術館隆重揭幕由 Olivier Saillard 策劃的「The Max!」品牌珍藏檔案展，展期為 6 月 17 日至 28 日。展覽名稱象徵「極致與最佳」，其借鑑博物館開放式庫藏概念，生動重現了雷焦艾米利亞 BAI 企業圖書檔案館的活力，將木箱中的服裝、布料及手稿等歷史文獻重新喚醒。全展分為九大章節，交織呈現品牌自 Maramotti 裁縫學校起步、開創意大利現代成衣先河的時光長卷，完整詮釋了 Max Mara 將傳統精裁工藝與工業效率完美結合的先鋒精神，以及如何透過技術革新賦予歷代女性獨立與自主的力量。 To celebrate its 75th anniversary, Max Mara unveiled ”The Max!“, a brand archive curated by Olivier Saillard, at the Long Museum in Shanghai from June 17th to 28th. The exhibition, titled ”Perfection and Excellence,“ draws inspiration from the open-plan storage concept of a museum, vividly recreating the vitality of the BAI corporate library archive in Reggio Emilia, bringing to life historical documents such as garments, fabrics, and manuscripts from wooden crates. The exhibition is divided into nine chapters, weaving together a timeline of the brand’s journey from its beginnings at the Maramotti tailoring school to pioneering modern Italian ready-to-wear. It fully interprets Max Mara‘s pioneering spirit i...