上海直擊！今年適逢品牌 75 週年，Max Mara 2027 早春系列時裝騷與「The Max!」珍藏檔案展同步登場。 設計靈感源自品牌最初「Max」字代表的「極致」與「最佳」意涵。服飾細節完美揉合了傳統精緻工藝與工業生產效率，將品牌的經典工藝與創新技術化為跨越時空、面向未來的時尚語言。展覽更透過重現 BAI 企業圖書館的靈感、服裝、面料及檔案照片，生動呈現品牌的歷史傳承與美學世界。 Shanghai Live! This year marks the brand's 75th anniversary, with the Max Mara 2027 Cruise Collection fashion show and the "The Max!" archival exhibition co-creating the collection. The design inspiration comes from the original meaning of "Max," signifying "ultimate" and "best." The garments perfectly blend traditional craftsmanship with industrial efficiency, transforming the brand's classic techniques and innovative technologies into a timeless and futuristic fashion language. The exhibition further vividly presents the brand's historical heritage and aesthetic world by recreating inspiration, clothing, fabrics, and archival photographs from the BAI corporate library. 👉🏻 follow us ellehongkong MaxMara #MaxMara #MaxMara75 #MaxMaraResort27