Build the board your ego would want to fire. That’s the challenge Markus Bihler, Endeavor Entrepreneur and Co-Founder of Builders Union, left founders with at our 2026 Outliers Retreat. Most founders build their inner circle for the version of themselves they present. The courageous one with conviction and a story, the one who can sell a vision and raise money. Markus calls this the show. So the question here isn’t just whether you have a support system or not. It’s who you’ve built it for. His framework is simple ⬇️ Map your support system on two axes: challenge and support. The people high on both are rare and worth protecting. The ones low on both are just noise. The interesting work is in the middle, people you haven’t yet given permission to go where it hurts. The same logic applies to boards. Most founders end up with governance structures full of people who bought the story they were selling. The ask here is to find at least one person on your board whose job is to govern...