BREAKING: An icon is back on St. Pete Beach! TheLuceHotelSPB officially cut the ribbon and is ready to welcome you with that Old Florida charm and a modern glow-up you have to see to believe — biggest pool on the beach, Sundrop (the new restaurant & bar), Baby Turtle Beach Club (opening soon), DJ groove sessions, sunset socials, lawn games, and that same beautiful Gulf view on award-winning St. Pete Beach. This iconic spot has been through a lot to get here, but it was well worth the wait! Go book your stay! ☀️🌴🏖️ #TheLuce #StPeteBeach #Florida #VisitSPC