“Work-life balance” might be the biggest lie sold to ambitious entrepreneurs. Let me explain before you come for me. 😅 When my husband and I started building our companies, the feedback came fast: “You’re working too much.” “You need balance.” “Don’t burn out.” So we tried. And every time we did, it felt like we were drifting further from the very dreams we were working toward. Progress slowed. The fire dimmed. Eventually we took a step back and noticed something: The people telling us to slow down were either (a) not building what we were building, or (b) already past their own seasons of imbalance - comfortable now, but conveniently forgetting what it took to get there. Here’s the truth nobody wants to say out loud: Founders have to pay startup tuition. And that tuition is often paid in time, intensity, and seasons of imbalance that the people around you won’t understand. That doesn’t mean burning out. It doesn’t mean neglecting your health, your marriage, or your peace. We ...