Our bonus episode, live from Sacramento took us Beyond Venue Walls as we chatted with Vanessa Mancao (Tour Marketing Manager, @redlightmgmt), Karl Crudup (Director of Event Sales & Production, @sacramentokings), and Jessica Eckley (Managing Partner, @crackerjackmedia) in front of a live audience. A few key takeaways from the episode are below each video but don’t let that stop you from listening to this gem of an episode! 💜 Successful events aren’t just about sellouts — they’re about making the entire community feel part of the experience. The best ones create unique experiences and impact that last long after the lights go down. – Jessica Real impact happens when teams, partners, and spaces operate as one, turning every event/experience into a seamless, immersive experience beyond the moment. – Karl A lot of venues think about  artist gifts and backstage activation, but try to also think outside of the box to create tandem events (plaza parties, street parties, etc) that can help ...