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CEO of perplexity on why ChatGPT will never win in advertising.
"When the decision making is more subjective and vibes based, you don't need an objective answer engine"
aravindsrinivas breaks down why massive brands like
Booking.com spend $16bn on traditional search.
Users want discovery and exploration for subjective purchases, a buying behavior that standard chat interfaces simply fail to capture.
#perplexity #chatgpt #ai