Laura Geller Beauty hit #2 makeup brand on TikTok Shop in Q4 AND Q1 💄 And they did it entirely in-house—no agency, just one host going live 4 hours a week and growing from there. In this new ACE Your TikTok Shop episode, Jamilah Hadid breaks down Laura Geller's tiered creator program, countdown bidding strategy, and how they lean into virality—even when they don't expect it. The full breakdown is worth your time 👇 #ACEYourTikTokShop #SellWithTikTokShop #TikTokShopBeauty #LiveCommerce