David Tran built Sriracha into one of the most popular hot sauces in America, but he never trademarked the name itself. For years, that didn't matter because his product was so dominant that competitors couldn't catch up. Then supply chain problems and a dispute with his key pepper supplier created shortages, forcing customers to try alternative brands. When those customers found replacements they liked, Sriracha discovered that brand loyalty is much harder to maintain than it is to earn. Watch the full video here: youtu.be/8xjAfA1r0L8 #sriracha #hotsauce #branding #entrepreneurship #business