After selling Atari, Nolan Bushnell used his success to launch Chuck E. Cheese, a new concept that combined pizza, games, and family entertainment. The company expanded rapidly, reaching hundreds of locations in just a few years, but growth came at the expense of financial stability. When the arcade industry crashed in 1983, Chuck E. Cheese was left vulnerable and eventually filed for bankruptcy. Bushnell lost control of the company, repeating a pattern that had already played out with Atari.
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