"The Masters has kept concession prices remarkably low for decades, with its famous pimento cheese sandwich costing just $1.50. Instead of maximizing food profits, Augusta National focuses on creating goodwill among attendees. That goodwill turns into massive merchandise sales, with fans spending millions on exclusive Masters gear that can only be purchased on-site. It's a masterclass in customer experience and scarcity marketing. Watch the full video here: youtu.be/wgh9oAce3hU #themasters #golf #businessbreakdown #augusta #entrepreneurship"