Sega believed it had a major advantage when it launched the Saturn months ahead of schedule. The strategy backfired when retailers were caught off guard and many refused to support the console. Then Sony took the stage at E3 and announced the PlayStation price: $299. That single moment changed the gaming industry and helped Sony dominate the console market. Watch the full video here: youtu.be/325ePL8uyHw #sega #playstation #gaming #businessbreakdown #entrepreneurship