A remarkable milestone on the road to recovery. Despite only 70% of Jamaica's tourism inventory currently being accessible, the country has successfully welcomed one million stopover visitors—a significant achievement that underscores the resilience of the tourism sector as it continues its recovery following Hurricane Melissa. The milestone reflects the impact of strategic recovery efforts led by the Jamaica Tourist Board, which swiftly recalibrated and relaunched destination marketing and advertising campaigns across key source markets, including the United States, Canada, the United Kingdom, Europe, and Latin America. Working alongside major integrated booking partners, the Board was able to stimulate demand, maintain visitor confidence, and keep Jamaica top of mind for travellers worldwide. As Jamaica continues to rebuild and welcome visitors from around the globe, the one-million-visitor milestone stands as a testament to the strength, determination, and adaptability of the cou...