"Tourism must not only be felt at the airport and hotel—it must be felt in communities," - Mjnister Bartlett A new chapter for Jamaican tourism is underway! Minister of Tourism Edmund Bartlett has officially launched Tourism 3.0, a transformative model aimed at ensuring the benefits of Jamaica's tourism industry reach deeper into communities while strengthening the sector's long-term sustainability and resilience. Built on the core pillars of stronger communities, destination assurance, innovation, inclusion, and governance reform, Tourism 3.0 seeks to redefine how tourism contributes to national development and economic growth. The new framework represents a shift toward a more inclusive and people-centred approach, one that prioritizes community empowerment, enhances visitor experiences, embraces innovation, and strengthens accountability across the industry. As Jamaica continues to evolve as a global tourism leader, Tourism 3.0 aims to ensure that growth is not only sustained bu...