Authenticity isn't a buzzword — it's a business strategy.⁠ ⁠ At Game Plan 2025, SMAC Entertainment President Constance Schwartz-Morini broke down why authenticity remains the foundation of successful collaborations — and why audiences can tell the difference between a true fit and a forced one.⁠ ⁠ Join CNBC Sport and Boardroom Thursday, July 16 for #GamePlan26 at Fanatics Fest in New York City for an incredible afternoon shaping the future of sports and entertainment — link in bio for ticket information.⁠ ⁠ (🎥: cnbcevents)