The World Cup, the five-and-a-half-week-long tournament that decides which country can call itself the best soccer (known everywhere outside of the United States as football) nation in the world, is well underway. It only happens every four years, and it hasn't been hosted in North America in 32 years, since it came to the U.S. in 1994. With major sportswear brands joining in on the hype, including adidas and nike with star-studded, buzzy campaigns, it's every bit a cultural event beyond what happens after kickoff. In our latest #GoSports issue, we're diving into everything you need to know about the 2026 World Cup, from the rookies, to the star players, to the must-watch matches over the next month. Read up on it all at the link in our bio.