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You don't have a sales team problem. You have a lead generation problem. Many founders build their first wave of growth through referrals, personal relationships, and their own network. And that's perfectly fine—until they start hiring. That's when the cracks start to show. I worked with a company that hired several sales reps expecting revenue to increase. Instead, performance dropped. The reps weren't struggling because they lacked talent. They simply didn't have enough opportunities to work. The founder had spent years building relationships that generated consistent business, but there was no lead generation system that new hires could plug into. The result? More salespeople competing for the same limited pipeline. Before you scale a sales team, you need a lead system that meets three requirements: It's proven. It's profitable. And it's scalable beyond the founder. Because if your lead flow only works when you're personally involved, you don't have a growth engine. You...

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