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Your new rep may not be the problem. You hired someone with potential. Good attitude. Good energy. Strong first impression. On paper, they looked like the right fit. Then 30 or 60 days later, they're struggling. You're frustrated. They're losing confidence. Everyone is wondering if the hire was a mistake. But before you blame the rep, look at what they actually received on day one. Was there a clear training process? A defined ramp timeline? Coaching support? A specific picture of what success should look like in their first 30 days? I've seen companies hire talented salespeople, then hand them scattered notes, a few call recordings, and vague expectations. That isn't onboarding. That's guessing. And when people are forced to guess, performance becomes inconsistent. Structured onboarding is where recruiting success becomes sales performance. It turns potential into progress and gives new reps a real path to win. Here's something you can do today: Write out what a successfu...

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