Stop recruiting salespeople. Start building a recruiting system. Too many business owners only recruit when there's a problem. A rep quits, panic sets in, a job gets posted, interviews happen in a rush, and someone who seems "good enough" gets hired. Then a few months later, the cycle repeats. That's not recruiting. That's reacting. I recently spoke with a company that was replacing sales reps every few months. They assumed they had a retention problem. What they actually had was a recruiting problem. There was no clear candidate profile, no structured evaluation process, and no pipeline of talent waiting in the wings. Every hire was made under pressure. And pressure is where bad hiring decisions happen. A recruiting system gives you options. You know exactly who you're looking for, where to find them, and how to evaluate them consistently before making an offer. Here's something you can do today: Write down the five non-negotiable traits every successful salesperson on your...