Hiring more reps won't fix your sales problem. One of the biggest mistakes founders make is treating a sales problem like a hiring problem. Revenue slows down, so they add another rep. Then another. Yet results barely move. Why? Because more people don't solve a strategy problem. I've seen companies double their sales headcount while still struggling to grow because their team couldn't clearly answer three questions: Who are we selling to? What are we selling? Why should someone choose us over the alternatives? Without clear positioning, every new hire simply adds more activity, more complexity, and more inconsistency. Your sales strategy is the foundation for recruiting, onboarding, retention, and performance. If that foundation is weak, even great salespeople will struggle. Here's something you can do today: Ask every salesperson on your team to describe your ideal customer and your unique value proposition in one sentence. If the answers vary, fix that before you hire an...