If you're still closing deals in your own business, you don't have a sales team. You have a job. Most owners we work with are doing $2M–$10M and stuck there. Not because they lack drive — because they're the CEO, the sales manager, and the closer all at once. Here's what's actually holding them back: no system to recruit predictably, no process to onboard without chaos, and no path for reps to grow into leadership. They try hiring an outside sales leader. Big salary. Big resume. Three to six months later, nothing moved — and now they're starting over. The better play? Promote from within over a structured 6-month track. Your best rep earns into management by hitting specific benchmarks over 90 days, then gradually takes ownership until they're running the team without you. That's how you step back without things falling apart. Take one rep today and ask yourself: if I gave them a clear path into leadership, could they grow into it? If the answer is yes — the only thing missing ...