Hiring an outside sales leader is usually the wrong move. Most founders stuck between $2M–$10M have tried it. They bring in someone at $100K–$150K, hand them the keys, and wait. Six to twelve months later — nothing changed. Some are in a worse spot. The problem isn't the hire. It's the strategy. The better path: build your next sales leader from inside the team. Map out your leadership org chart. Define exactly what a rep needs to do in months one through three to earn a "manager in training" title. Then define months four through six to earn the full role — with the full comp package. You've now protected your cash, filtered for culture fit, and put someone in the seat who actually earned it. That rep exists on your team right now. You just haven't built the path yet. Start today: write down what "sales manager in training" looks like at your company. Requirements, timeline, compensation. One page. If you want help building that system end-to-end, you can grab time here: https...