Second day in Cannes. At the #HavasCafe, the morning began with our breakfast and press briefing with Yannick Bolloré, before the conversation moved into panels, starting with Can AI Shape Desire Without Breaking the Narrative? on the future of PR and authentic voice. The afternoon continued with a panel in partnership with meta on Desire-driven Shopping: From Discovery to Decision, exploring how people move from attention to action. The day closed with our French Moment, celebrating France as Creative Country of the Year, featuring a special activation from our sponsor domainedelacroix, and a special performance from artist Malik Djoudi and violinist Gaspar Claus.