The Later Lounge went out strong. 🔥🇫🇷 Turns out we saved some of the best conversations for last. Day 3 started with a creator x brand matchmaking session with dhar.mann and shiralazar, followed by a fireside chat with youtube, sharkninja, and thelylestevens on the future of creator marketing. Here’s what we’re taking home: → 40% of YouTube views happen 30+ days after posting. It’s a long-tail conversion machine. → Creator content is now being cited in AI search answers. Specific, verifiable content gets surfaced. Vague brand hype doesn’t. → The brands winning aren’t running campaigns, they’re building creator programs as the core strategy. It’s been a jam-packed week and every conversation kept circling back to the same thing: creator marketing isn’t a channel. It’s the whole strategy.👏 Thank you to everyone who joined us this week. 🙏 #LaterAtCannes #Cannes2026 #canneslions