Day 2 at Cannes proved creator marketing has officially entered its performance era. 📈 The Later Lounge brought together the people building it. We heard from pinterest and Later CEO scottmsutton on what creators actually need from platforms right now. Then, Later CSO thelylestevens sat down with snapchat and roblox to discuss how creator content is reshaping paid media. And we closed the day off hearing from tiktok.forbusiness, southwestair, and fibula on turning TikTok into a true performance channel. Top takeaways from today’s conversations: ✔️ Creator content is now full-funnel. ✔️ Authenticity beats over-produced every time. ✔️ Business impact matters more than vanity metrics. One thing is clear: creator marketing is the engine behind modern media. We’ll be back tomorrow for Day 3. 🇫🇷 #Cannes2026 #LaterAtCannes