Day 1 at the Later Lounge in Cannes is a wrap ✅⁠ ⁠ The conversation started exactly where it should: with creators.⁠ ⁠ We kicked off the day with an intimate lunch with tiktok, bloomsupps, and creator ricotaquito, digging into how brands actually win when they stop over-directing and let creators lead. ⁠ ⁠ Then Later CEO scottmsutton sat down with daviddobrik and snapchat to get into what it really takes to turn creator content into conversion.⁠ ⁠ The through line across every conversation: smaller creators, open briefs, and platform-native content are where the real opportunity is right now.⁠ ⁠ Two more days at the Lounge. ⁠ ⁠ The energy is just getting started. 🔥⁠ ⁠ #LaterAtCannes #LaterLounge #Cannes2026