One of the major conversations at ASUPROX this year centered around how artist discovery is changing — and eddieblackmon spoke directly to it. At this panel, he talked about how platforms like TikTok and social media have become increasingly important tools for A&Rs and music industry professionals. The conversation explored how online presence, audience engagement, and momentum on digital platforms now play a real role in how artists get noticed and evaluated. It was an honest look at the current reality of the music industry and where artist development is heading next. #ASUPROX2026 #ASUPopMusic #MusicIndustry #PhoenixMusic #ASU