Full circle. Courtney Adeleye, CEO of watchandseabeauty and the only Black person to launch two haircare brands into national mass retail, has been named the Official Beauty Advisor for CURLFEST® 2026👏🏾 After scaling The Mane Choice to $100M, she built Watch & Sea Beauty into a brand now carried in more than 3,500 doors nationwide, including Target, Walmart, CVS, H-E-B, and Meijer. 10 years after standing on that festival lawn as a founder, she returns to CURLFEST® in an official leadership role, a full circle moment in a space that has always celebrated Black beauty as the main event✨ Because CURLFEST® has never been just a festival. It’s a mirror. A place where your crown, your curls, and your culture aren’t a trend, they’re the whole room. Where Black beauty is centered, celebrated, and seen. This is what representation looks like when it’s built, not borrowed🙌🏾 📍 CURLFEST® 2026, Randall’s Island Park, NYC watchandseabeauty courtneyadeleye curlygirlcollective #CURLFEST2026 ...