Apple has implemented broad price increases across most of its Mac, iPad, smart home, and Vision product lines due to surging memory and storage component costs linked to AI-driven demand. The new MacBook Neo now starts at $699 (up from $599), while the MacBook Air, MacBook Pro, and Mac Studio now cost $1,299, $1,999, and $2,499, respectively. iPads have also become more expensive, with prices increasing by $100–$200 across the range. Apple's smart home devices, including the HomePod, HomePod Mini, and Apple TV, have seen price hikes as well. The Vision Pro headset now costs $3,699, up from $3,499. #apple #chipcosts #shortage #ai 📸: MKBHD/x