For a younger generation #A24 has been cool for a while. It’s probably still the case, but the slightly head-scratching Google DeepMind partnership it announced Monday doubtless cost it some cool.⁠ ⁠ You don’t take $75 million from the world’s largest tech company in the name of slop tools and keep your counterculture cred for long. That became evident just a day later, when the company’s trailer for a totally unrelated (non-AI) movie from Jesse Eisenberg about community theater brought a pile-on of roasts about the tech.⁠ ⁠ Read why even one of Hollywood’s most beloved brands is getting caught in the anti–Big Tech backlash at the link in bio.