Our Golden Maknae (mnijungkook) turned out to be a golden touch. 💜💛 During PVH Corp.’s latest Q1 earnings call, CEO Stefan Larsson revealed that Jungkook’s CKJK collection with Calvin Klein (calvinklein) became the brand’s best-performing collaboration ever. He said the collection sold out worldwide thanks to “unprecedented global demand” and incredible fan engagement. It hit a 99% sell-through rate on Tmall China, while pop-up stores in Los Angeles and Harajuku also completely sold out. And that’s not all. The outerwear Jungkook wore reached a 60% sell-through rate in just two weeks, and sales of CKJK products jumped more than 50% after his campaign. Larsson even credited the “JK effect” for driving growth in Calvin Klein’s underwear and denim categories. ✨ PVH also published an article on June 24 titled “5 Things to Know About CKJK,” highlighting the collection once again. Inspired by Jungkook’s love of motorcycles, the collection features custom hardware, personalized logos, ...