How can you wield the power of fan culture in design to nurture community, and what can creatives learn from listening to the lore? Welcome to It’s Nice That’s second In Depth edition – our editorial series going beneath the surface of topics at the top of the creative agenda. For this edition we look at everything from fan-made design to brands trying to tap into the superfan economy, speaking to experts about how to do it authentically and looking at what happens when subcultures truly take the reins.  We’ve curated three pieces digging into fandom and what it means for the creative community: The bootleg factor: when unofficial design beats the master brand by LucyNguyenPham Sanitise fan culture at your peril by hiMeganWilliams AriesMoross on the secrets to working with hardcore fandoms from League of Legends to Kylie Plus a Further Reading list exploring the topic of fandoms, and a bunch of for-the-fans projects from euphoric ads and beautiful books to drawing workshops and gig t...