Reduciano went from being a kid in Puerto Rico, making videos on a broken laptop, to being the mind behind rap’s most CREATIVE videos lately 😳 When Cole Bennett announced that Lyrical Lemonade would begin bringing on a new generation of directors, Reduciano quickly became one of the names people paid attention to… Since joining the company, he’s helped show that the next chapter of Lyrical Lemonade isn’t about copying what came before it, it’s about pushing the visual side of rap to somewhere new👇 Most recently, Reduciano directed Yeat’s “Million Dollar Minion” video, a collaboration between Lyrical Lemonade and Illumination that connected Yeat’s world with one of the biggest animated franchises ever. What makes the accomplishment even more impressive was when Reduciano told us the video was completed in just 7 days, emphasizing that no generative AI was used in the process 🤯 What stands out about Reduciano’s work is his ability to make ambitious concepts feel natural to the ar...