Is the underground doing it better than the mainstream in 2026? 🤔 The past 6 months have been jam-packed with huge artist releases, highly-anticipated albums, and major rollouts that would have felt HUGE if they took place 5-10 years ago. But in 2026, it feels like they all get forgotten about within a week or so… 😬 Out of all the major rappers who made a comeback this year (Drake, Ye, A$AP Rocky, Baby Keep, J. Cole, etc.), not many of them dropped albums that are still being talked about. Their moment came and went. People went back to what’s really captivating them right now: the underground. “The underground” is such a loose umbrella term, but what it refers to now is a rapidly growing online community of artists, fans, and creators / pages like us who have built their own niche online communities based around the artists they talk about. Artists in the underground are really just kids who grew up loving artists from the past Soundcloud scene like Playboi Carti, XXXTENTACION,...