In this video, we discuss why tractors struggle to compete in the car market and the minimum features they need to add to stay relevant. Think of it this way, if you build a tractor and then you decided to launch it into the car market, and you're like, yeah, this is a car, well then people are gonna expect a baseline of features. So they're gonna expect, I don't have a car. I haven't in a long time, but cup holders, airbag, heated seats, whatever your people like in cars. And then if your trucker doesn't have that, and that's the baseline minimum thing that people expect, they're not gonna be into it, right? They're already expecting a certain thing. From that market category and your distinct differences are what help you to take it to the next level and help you to contextualize and make them understand what makes you not just better, but different. #features #competition #innovation #differentiation #evolution #baseline #marketcategory #distinctdifferences