The business of live sports has never been stronger, but for many fans, attending games has never felt more out of reach 😥 A recent YouGov Sport survey shows fans are feeling the impact. Sixty-seven percent of fans say attending live sports is somewhat or very unaffordable today, while 86% agree that live sports are becoming a luxury experience rather than something for everyday consumers. The data suggests this isn't a demand problem, it's an 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. Via Davey Chadwick